Last fall in London, Zenpack Creative Director Leo Chao accepted the awards on behalf of Zenpack and Brooklyn Robot Foundry. The trophies are a culmination of many months of design and collaboration with the New York City children’s education company.
The suite of packaging won Silver in two sub-categories in the Home, Leisure & Other Markets category: E-commerce and Child and Baby Products. This is Zenpack’s second year at Pentawards and first time winning the Silver Award. In 2021, Aura Cannabis won Bronze and Zenlock made the Shortlist.
Brooklyn Robot Foundry is a physical space and online platform where children are given the opportunity to learn basic STEAM concepts through hands-on robot-building. During the pandemic, they reached out to Zenpack for a rebrand and packaging refresh in order to reach a wider audience through at-home education.
We embarked on a total rebrand, from the logo and brand book to accessories and packaging. Printed with custom robot illustrations, the sustainable packaging solution tells the story of the BRF slogan and approach to learning—“Building fun together”.
Check out Leo at the Gala, and be sure to browse all the beautiful packaging projects from the 2022 Pentawards.
And if you’d like to learn more about the project, check out our in-depth case study.
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