As an industry veteran, I’ve seen brands creatively use Advent Calendars to promote their products and philosophies. No longer confined to the Christmas season, these calendars have become powerful marketing tools for various holidays and special events. Modern Advent Calendars often feature online components, offering daily surprises that boost consumer interaction and brand engagement. Each calendar is meticulously crafted, with carefully selected, sometimes limited-edition products, enhancing the consumer experience and brand recall. 

Every year, our company assists numerous brands in creating unique Advent Calendars. We understand the complexities involved: from strategic planning and target audience focus to product selection, packaging design, and online feature integration. Ensuring safe shipping of various products is also crucial. Below are 8 fascinating Advent Calendars from this year to spark your creative ideas. 

8 Creative Advent Calendar Packaging Designs to Inspire You

  1. Flaviar’s 2024 Advent Calendar Packaging Designs
  2. Charlotte’s Beauty Treasure Chest of Love
  3. Harry Potter Trunk Box
  4. Onyx Coffee Lab 2024 Advent Calendar Packaging Design
  5. Uncommon Goods: Retro Game Advent Calendar
  6. SHEGLAM Memory Box camera design
  7. Papier: Desk Drawer Advent Calendar Packaging Design
  8. Ladurée: Festive Christmas Tree Design

Flaviar’s 2024 Advent Calendar Packaging Designs

Luxury whiskey advent calendar with 24 premium samples.
Premium whiskey calendar with 24 samples, Hotel Flaviar theme, tasting guide, Glencairn glass, and Flaviar Black membership.

First, let me introduce our client Flaviar’s Advent Calendars this year. This design combines luxury and elegance, featuring 24 premium whiskey samples, each beautifully packaged, reflecting the “Hotel Flaviar” theme. An interactive tasting guide and a collectible Glencairn glass enhance the experience, along with a free one-year Flaviar Black membership, adding a unique perk. 

Charlotte’s Beauty Treasure Chest of Love

Heart-shaped shiny packaging for cosmetics.
Glamorous heart-shaped packaging with drawers for cosmetics, designed with a shiny finish and functional handle. ( Source: Charlotte Tilbury )

This glamorous heart-shaped packaging captures attention at first sight. The overall shiny design makes it a perfect display piece for your desk. The design thoughtfully considers how to attach a prominent handle to the paper box and how to safely place various shaped cosmetics in each drawer. 

If you’re interested in learning more about cosmetics packaging design, we invite you to explore our services and case studies.

Harry Potter Trunk Box

Source: YouTube Video by Carat Shop – Harry Potter Jewellery & Accessories

As a Potterhead (Harry Potter fan), I can’t believe I didn’t discover and buy this earlier. This concept is very clever, capturing the hearts of Potterheads. Many of us dream of owning a suitcase like the one in the movies, filled with magical items and movie memorabilia. If anyone has one for sale, please contact me. 

Onyx Coffee Lab 2024 Advent Calendar Packaging Design

Fan-like packaging with compartments for coffee.
Unique fan-shaped coffee calendar with premium packaging and an elegant unboxing experience. ( Source: Onyx Coffee Lab )

A very clever and eye-catching unboxing experience. Each compartment holds a different coffee, arranged in a fan-like structure. It looks beautiful and elegant on the table, making it easy to access the products inside. The photos show the meticulous packaging and unique materials used; despite the difficulty in creation, the outcome is stunning. Well done. 

Uncommon Goods: Retro Games Coding Advent Calendar

Playful DIY-themed advent calendar.
Advent calendar with a playful retro design, featuring DIY coding games for young minds.
( Source: Uncommon Goods )

Uncommon Goods designed this Advent Calendar for non-consumable products, perfectly targeting their customer base. The outer box design has a playful, retro feel, highlighting the DIY aspect of the games inside. It combines education with entertainment, challenging young minds. 

SHEGLAM Memory Box camera design

Source: YouTube Video by SHEGLAM

SHEGLAM’s Memory Box camera design is inspired by the art of nostalgia and capturing memories. The packaging is designed as a classic camera, with intricate details and vintage charm. Each small compartment opens like a camera shutter, revealing a beauty surprise inside. This design adds fun and makes the calendar a unique souvenir, perfect for fashion and practicality-loving beauty enthusiasts. The concept aims to combine the excitement of daily discoveries with the joy of cherishing precious moments. 

Papier: Desk Drawer Advent Calendar Packaging Design

Elegant Dark Academia-style desk drawer calendar.
Stylish Dark Academia drawer calendar with small compartments, ideal for desk storage and organization. ( Source: Papier )

For friends who love to place exquisite items on their desks, this drawer box design makes me want to use it as a small storage cabinet on my desk. I would place it under my monitor for elevation and use it as a drawer. The Dark Academia Style design is very classy, and although I’m not sure if the small boxes inside are necessary, a simple lining might make it easier for consumers to access the products. 

Ladurée: Festive Christmas Tree Design

Advent calendar with origami Christmas tree.
Festive Advent calendar with origami tree, offering a cozy, warm feeling for the holiday season. ( Source: Ladurée )

An Advent Calendar perfect to place next to your Christmas tree. Laduree’s design this year adds richness and a three-dimensional feel, giving a cozy and warm feeling when opened. The origami Christmas tree on the box is a unique feature, making me curious about how it was glued and made. 

Preparing for Advent Calendar Packaging Designs in 2025

This year, the creativity in each brand’s different industries is impressive, showing careful thought and time invested to complete these designs and produce them. The biggest difference from previous years is that almost every brand has started to integrate online and offline experiences, extending consumer experience beyond just receiving the Advent Calendar to include online interactions. With 2025 approaching, everyone needs to prepare early to avoid brilliant ideas being compromised by execution delays and insufficient time. We are already preparing for next year’s special Advent Calendar developments, so stay tuned for more creative sparks. 

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