Influencer Marketing: Building the T3 Influencer Packaging
Influencer marketing is a hot new trend where direct-to-customer companies send their products to micro-influencers on social media platforms for them to share, use, and promote. Because these products will be showcased in unboxing videos and photos, the packaging needs to go the extra mile. You want to impress influencers so you can get your product in front of more people. And what better way to do that than with custom influencer packaging?
As a full-service packaging solutions company, we’ve worked with many companies that want to add influencer marketing to their marketing strategy. Our experts have researched this space and know the kinds of packaging designs that work well with influencers.
In this blog, we’ll take a closer look at the influencer packaging we built to help T3 Micro expand its market share in Europe.
The Goal of Influencer Marketing
T3 Micro does the majority of its business in the U.S., with a small market share in Europe. Knowing that their audience used social media extensively, they began experimenting with the idea of utilizing their focus European influencer to create influencer marketing campaigns. To build upon its following, they realized that they’d need unique packaging that would allow them to grab the coveted attention the influencer following in Europe.
Since T3 Micro is a long-term partner of Zenpack, they reached out to us for help with their new influencer strategy. By working previously with T3, our team had an understanding of the style and look that T3 Micro liked to use for their packaging. But because this was a new campaign and project, the Zenpack team used what they already knew and invested more time into learning about T3 Micro’s short and long-term goals to come up with the appropriate box design and material specifications for this specific influencer packaging.
T3’s marketing team offered ideas for what they hoped the packaging could achieve and what it would look like. During the initial design discussion, someone proposed embedding a video screen in the packaging that would share more information about the company and its products. This had been done before and saw great success with influencers and their followers because it provides more information about the product in a creative way.
This was a new product piece for us at Zenpack, but as always, we were up for the challenge. After the design was finalized, our production team began strategizing how to install the screen so it would be functional and match the styling of the packaging.
We assembled a flawless influencer package that showcased the high-quality T3 product inside. The packaging ended up as a rigid box that opened from the front with a flap, with the video screen at its center. The video automatically plays once the box is opened, giving a brief yet rich informational presentation of T3 Micro products.
Inside the box, you’ll find a brochure and artfully placed box structures that present information on T3 Micro and its California-centered culture, along with a poppy and California state pin as a free gift to the influencer. Underneath is where you’ll find the pièce de résistance—the T3 Micro top selling products: the hair dryer, curling iron, and flat iron.
With influencer packaging in hand, T3 Micro’s marketing team can now implement their new European strategy to build an overseas market for their product. The packaging can be sent to a variety of influencers to build brand awareness. And because of our ability to help provide products that lower our clients’ bottom line, they will be able to build many more products for a smaller investment.
If you’re interested in learning more about influencer marketing or seeing what packaging options are available in this unique space, contact one of our experts today. Zenpack is a full-service packaging solutions provider, providing design, production, and logistic services to direct-to-consumer companies all across the United States.