More than just a box and some bubble wrap, packaging is part of the product. Packaging can be a multi-purpose tool for your brand; it provides protection, tells your brand story, communicates with customers. With the right combination of these elements, delivering an unforgettable unboxing experience is well within reach.<\/p>\n\n\n\n
Last month at the White Label Expo in Las Vegas, Zenpack Creative Director Leo Chao presented the six most important elements in the branding process. Chao understands how easy it is to skip branding, especially when you\u2019re trying to get a product to market quickly. It\u2019s a common problem. In his talk, Chao uses past Zenpack projects to show how putting in the branding work from the start can yield long-term success.<\/p>\n\n\n\n
Check out Chao\u2019s full presentation at the White Label Expo.<\/p>\n\n\n\n