Packaging as Experience: Zenpack x Whipsaw at SFDW 2025
San Francisco Design Week (SFDW) is a city-wide, week-long festival that celebrates the dynamic intersection of design, business, technology, and entrepreneurism—hallmarks that have earned the Bay Area its reputation as the “birthplace of the future.”
The event honors the region’s spirit of innovation through studio tours, exhibitions, and thought-provoking panels, offering rare access to the designers and companies shaping what’s next.
Inclusive of disciplines ranging from architecture to digital services, SFDW is deeply committed to diversity, equity, accessibility, and inclusion—amplifying voices from all backgrounds and experience levels.
It also highlights design-led Bay Area startups whose products and experiences influence billions of lives around the world.
This year, Zenpack is partnering with Whipsaw to co-host an event exploring the power of packaging as a vehicle for brand expression and storytelling.
Through a curated showcase of diverse packaging designs—from sustainable solutions to bold, influencer-ready experiences—guests will interact with physical prototypes, learn about the design process, and meet the creative teams behind them.
Join fellow designers, creatives, and clients at Whipsaw’s Potrero Hill studio for a morning of inspiration, conversation, and award-winning Verve Coffee—recently honored with a 2025 Deline Award for packaging excellence—paired with a delicious brunch experience.
Event Preview: “More Than a Box” — What to Expect
- Date & Time: Tuesday, June 3, 10:00 AM – 12:00 PM
- Location: Whipsaw Studio, San Jose
- Format: Brunch gathering + Design showcase + Conversations
- Highlights:
- How brands are turning packaging into the product
- The intersection of sustainable materials, storytelling, and influencer-friendly design
- Physical packaging prototypes from Zenpack
- How brands are turning packaging into the product
What Zenpack Is Bringing to the Table
- Our perspective: how packaging becomes an extension of the brand
- A sneak peek of the projects or prototypes we’ll be presenting
- Our approach to sustainability, brand strategy, and end-to-end packaging innovation
Why You Should Attend
- Learn how Zenpack is reshaping packaging as a strategic asset
- Connect with designers, brand leaders, and packaging professionals
- Explore real-world packaging prototypes you can see, touch, and discuss
- Get inspired by the design-forward thinking that drives Zenpack’s work
Join Us on SF Design Week
