Drinkworks

Award-winning packaging design and engineering for
Keurig’s new product line
Zenpack designed a locking system for a home bar device, creating an easy unboxing experience for consumers.
The Problem
One of beverage tech pioneer Keurig’s latest innovations is Drinkworks — a machine that uses the company’s proprietary pods to prepare cocktails, ciders, beers, and other alcoholic beverages. They wanted a package that was easy for consumers to open. That’s straightforward, but considering the fact that the machine itself is large and heavy, it gets more complicated. Additionally, multiple components in this package needed to be stored and organized in a secure and attractive way. When Keurig approached Zenpack, they were on a very tight launch schedule, and needed a brand new packaging concept quickly.
The Outcome
Zenpack’s team helped the Drinkworks lab create a clear layout of the item display inside the box and secure all the components — even the CO2 cartridge. The award-winning, patented lock system makes even this huge box easy to open, and as an added benefit, it looks nice, too.
Challenges
The first challenge was engineering the outer box to make it easy to open while also securing almost 30 lbs of products and protecting them from damage. The machine and other components, like the beverage pods and CO2 cartridge, needed protection, but they also had to display well when the box was opened.

The new product line needed to enable a great consumer experience, too. The client wanted Zenpack to create a locking system that was both noticeable and easy to open. Adding to the design team’s challenge was the need to create the mechanism for a low cost and in time to stay on the client’s tight schedule.
Solution
Zenpack’s design team put a lot of effort into designing a new locking system made with PP material. The end design easily opens by twisting counterclockwise. The two-sided lock secures the product and reduces the time and number of steps involved in unboxing the product. Most important, the machine is well protected by a molded pulp tray that clearly displays all the components.
Result
After Zenpack finalized the package design, Drinkworks patented the lock design for continued use with this product line. The client said of Zenpack, “they have excellent design, prototyping, and testing capabilities in-house.
Additionally, their breadth of leading-edge manufacturing and printing capabilities is world class…. One particular strength is their Industrial Design creativity & expertise which they incorporate into package designs to ensure the consumer experience is considered and maximized.” This package design also won the 2019 AmeriStar Award for Household Products from the Institute of Packaging Professionals and a 2019 IDSA Bronze Award. More important, Zenpack helped their client succeed by effectively introducing the new look of Drinkworks’ Drinkmakers machine package.
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