Million-dollar Kickstarter & Indiegogo campaign needs a total package solution
Zenpack provided a well-designed package for Knocki’s breakout product that merged minimal style with complex structural engineering.
The Problem
Knocki is an innovative tech product that allows users to control the devices around them by simply knocking or tapping. This flat, circular device had to be packaged in a way that would allow for instant recognition when opened. The client wanted an impressive, retail-ready package with high-end, clean looks both inside and out that would make investors proud and attract new customers.
The Outcome
Zenpack achieved the goal of showcasing the product in the middle, properly facing up. Each layer of the package protected the product and accessories perfectly, and created a great box opening experience for consumers.
Finding a package structure that would allow for proper product positioning was the most challenging part of this project. The rounded shape of the Knocki device was a challenge because its smooth edges meant there was no easy grip to secure it within the box. The Zenpack team had find a way for the product to be visible immediately when consumers first opened it – without any obscuring wrapping. The designers tried using different materials for the insert to make the product stay centered without rotating, while still remaining protected enough to pass the drop test.

As a successful startup, Knocki wanted packaging that was retail shelf ready. And while the company is relatively young, the image the product projected had to be mature and professional. It also had to meet Apple’s specific retail requirements in order to be approved for sale in Apple’s retail stores.
Zenpack’s design team used paper base material and a molded PET cover for this particular product. The accessory and product tray affixed directly to the base of the box. The PET cover prevented the product from getting scratched on top, and the paper–wrapped PET tray held the product firmly and prevented rotating inside the box. The exterior was just as practical: a rigid box fitted with a sliding sleeve that gave the package a clean look while providing a high-end unboxing experience.
Knocki raised over a million dollars in investment money from Kickstarter and Indigogo. Zenpack provided the high-end look and completely customized structural package solution impressed the first round of customers, garnering good reviews, while also achieving the retail requirements that helped Knocki speed up their partnership with various retail channels. Zenpack is always proud to be a part of their clients’ results and privileged to be chosen as a partner for leading product companies.
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