Makeup Drop

Clear retail packaging keeps the focus on the product
Cosmetic packaging doesn’t always have to be a premium printing on folding cartons; it can also be elegantly simple. For Makeup Drop, Zenpack created a completely clear plastic box. This kept the visual focus on the product, allowing customers to instantly see the actual product.
The Problem
The worldwide cosmetic industry is huge, and Makeup Drop is one of the most innovative companies in the space. Their goal: to create a product that helps consumers apply makeup with less waste than traditional brushes and sponges. Most cosmetic brands use folding cartons with fancy printing, foils, or high-end papers. However, this is a problem for the consumer because the actual product doesn’t always match what’s shown on the package. Customers want to have a clear look of the product before making their purchase decision.
The Outcome
Zenpack created a transparent plastic box using PET material to showcase the product itself, and applied high quality UV print on the outer box. The structure of the PET box is simple and clear, and as an extra benefit, it’s also recyclable. This package design helps the buyer easily check what the product is and see the product details from all angles.
Challenges
During the beginning of the design process, Zenpack discussed structure engineering plans and printing techniques for the project. They first explored a hybrid solution with PET cover and paper box but the result were not quite ideal. The biggest challenge was finding the best way to showcase the product itself while creating an eye-catching display.

It needed to meet the industry standard with packaging that would work in retail and shelf displays. Zenpack believed it was important to create an appealing visual effect on the packaging to instantly attract the customer’s attention in stores.
Solution
The design team invested many hours in creating a die line for the PET box that offered a very durable structure, with sharp lines and subtle side flaps. In order to create the visual effect of the product floating in the center when displayed on the shelf, the team used matte UV printing on the left side of the PET box to show the MakeUp Drop logo and while still keeping the packaging see-through on the right side. The 4C color UV prints were highly clear, and the packaging copy was sized to be legible while not inhibiting the overall design.

Another challenge was that the Makeup Drop applicator is made of silicon, which easily absorbs smells – including smells from packaging materials. To prevent any scent from the PET material absorbing into the product, Zenpack came up with a solution for sourcing low-odor PET just for this project.
Result
The final result was a package that is both incredibly attractive, and completely ready for retail. The structure was easy to fold and ship flat which reduces a lot of the client’s shipping costs. Zenpack also helped Makeup Drop create a series of their product packages for their entire size range with the same design format that keeps the branding consistent. The transparent PET with high level UV print helps the customers visually focus on the product itself and greatly enhances the quality of the products. Zenpack delivers the most appealing and suitable packaging for their clients while providing retail customers with the most enjoyable shopping experience.
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