NVIDIA

The one-for-all and all-in-one system package design
NVIDIA designed a new tablet that presents their premium GPU to the world. Zenpack helped them create a universal package that allows for multi-language labels and plugs to be swapped out within a one-piece construction.
The Problem
NVIDIA is the world leader in visual computing technologies and the inventor of the GPU used in workstations, personal computers, game consoles, and mobile devices. Before they could release their new tablet, they needed a universal package design for worldwide consumers. Even though the SHIELD tablet line had slight product variations, NVIDIA wanted one package design that could be used throughout the line.
The Outcome
When it was time to find a printing solution, Zenpack decided on double black printing on the box to enhance the quality of product image details and text. Color correction helped to accurately present NVIDIA’s trademark green. The production team then set up the NVIDIA-specific production line and equipment to ensure perfect execution of the “Sharp Edge” setup at scale.
Challenges
NVIDIA needed a single premium package design to be sold in different countries. Each package required multi-language labels on the same package and a singular compact tray to hold region-specific adapters. The design team at Zenpack needed to figure out how to design one tray that could fit all of the components while still looking neat and organized. The tray holds four adapter heads, one universal adapter base, a USB cable in the bottom, and the tablet itself displayed on the top of the tray.

Tablet protection was crucial. Zenpack needed to protect the screen from getting scratched without detracting from the customer’s unboxing experience. And they wanted the product displayed in style with sharp 90 degree angles, essential in preserving the brand’s premium look and feel.
Solution
Based on the client requests, the Zenpack team started by creating several solutions to lay out all the adapters in a more compact way that made it easy for customers to remove them from the box. The team then invested time creating 3D models to find the best way to fit all the components in a single tray and ensure they wouldn’t move during shipping. Once the model was set, the team needed to source and test the right materials, eventually deciding on a thermoformed plastic tray. They also designed the tablet cover and stylus pen packages in the same style as the tablet package with folding cartons, resulting in a unified packaging style across the full product line.

When it was time for production, Zenpack calibrated the specific production equipment for the rigid box to automate the “Sharp Edge” style and speed-up the production process. This additional step not only saved time and money, but also ensured the highest quality standards for the large volume of packages.
Result
The final “Sharp Edge” box truly matches the quality of the product, and it comes with multi-language and universal design for a singular package destined for international markets. In reducing the production scope and consolidating the design, NVIDIA saved substantially while uniting their SHIELD product line.
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