Roman Health

Preserving customer privacy while maintaining solid structure, premium materials, and good design
When online pharmacy Roman Health needed packaging to preserve customer privacy, they came to Zenpack a comprehensive packaging strategy.
The Problem
Roman approached Zenpack with a specific packaging need: Sleek packaging that would securely and safely transport medications while preserving the recipient’s privacy.
The Outcome
The new packaging is efficient and cost effective. As Roman experienced rapid growth, their updated packaging pipeline has kept pace with manufacturing demand.
Challenges
Roman is a digital healthcare clinic for men that offers virtual doctor visits and mail-order prescription deliveries for millions of patients. The Zenpack team had to solve for a number of challenges associated with direct-to-consumer startups and telemedicine. First, Roman was bringing a completely new brand to market, and a big part of their brand is building trust by preserving customer privacy. While privacy was a high priority, the packaging structure and materials had to support the Roman brand identity. Zenpack’s packaging had to balance a bold brand against minimal, subtle markings that wouldn’t draw attention or announce the contents.

As with many projects, the initial packaging plan ended up having costs that were too high to scale. Zenpack had to find a way to create high quality packaging at a lower cost. And as a fledgling startup with a lean team, they didn’t have experience with the complicated logistics of inventory and tracking. Like many new ventures, there was uncertainty about volume. Zenpack had to create a plan for providing the right number of packages without a clear sales forecast.
Pharmaceuticals require packaging that is safe and private, not just stylish.
Most startups face intimidating challenges like fulfillment and fitting packaging into the complex logistics of manufacturing.
Solution
Zenpack created a strong, sleek box with a full-color wrap based on the artistic vision of a partner design agency. It fit perfectly with Roman’s contemporary aesthetic. Zenpack’s design team took it a step further and created a PET internal cover on the packaging. It helps keep the product in place, and adds to the unboxing experience, while also allowing for another opportunity to add a logo and brand copy. After experimentation and a few rounds of testing, Zenpack’s team found the perfect adhesive viscosity to make it a fully effective panel.

Roman opted to bring in Zenpack’s operations experts to provide guidance on both the design side and the logistics side. With their combined decades of experience in high-end packaging design, they provided expert advice based on Roman’s specific needs. Due to an uncertain order forecast, Zenpack worked closely with Roman’s fulfillment team and offered various shipping options to make sure their factory got the right number of boxes at the right time. The result: fewer backorders, less lag time, and happier customers.
Style and substance – the internal PET panel protects customer privacy by concealing what’s inside while displaying Roman’s logo for an all-encompassing brand experience.
The box opens with a magnetic flap. This provides a high-end unboxing experience and keeps the box in good shape throughout use, whereas other styles get damaged quickly.
Our clients expect extreme attention to detail. Zenpack designers conducted tests to figure out which glue would be strong enough to keep the PET panel in place without creating excess residue that would detract from the clean lines and smooth finish.
The clear winner in the adhesive tape test keeps everything in place during transit and allows for easy opening upon arrival.
Result
After first launching in November 2017, Roman experienced fast growth, with revenue multiplying by 720 times in the first three quarters of 2018. Their services are making a real impact on men's lives with over a million telemedicine interactions in the same time period.
Now Roman customers experience a unified brand experience from first click to unboxing. Strong branding in every aspect of customer experience has helped propel Roman’s rapid growth. After designing and producing the branded packaging system in a timely manner, Roman Health achieved their growth goals and secured angel investor funding.
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