T3 Micro

Design cohesive packaging strategy to build brand awareness
Zenpack created a uniform supply chain and packaging strategy so T3 Micro could save time and money, while also opening up new brand opportunities.
The Problem
T3 Micro is an established manufacturer with a wide range of skus in the hair tool category. They currently sell through various retailers and want build brand awareness among consumers, while also getting into additional distribution channels.
The Outcome
With Zenpack’s help, T3 now has uniform packaging across its product line, enabling a much better brand experience, and opening up new growth opportunities.
The biggest challenge Zenpack tackled was dealing with a wide variance in package style and quality across the product range. Nothing looked cohesive. Print colors were off, paper quality varied, and even the logo didn’t always appear correctly. Because there was no cohesive strategy around packaging, the team was wasting both time and money dealing with vendor communication issues and trouble-shooting quality complaints.
Using different paper vendors meant that product photos ended up looking different when printed.
Zenpack’s solution with standardized dielines saves on time and 30% saving on labor costs.
Zenpack created a much more efficient packaging strategy that solved each challenge and ultimately boosted T3 Micro’s bottom line. One of the first steps was consolidating the paper source for all of T3’s manufacturing. Now all of the paper inserts have the same color and thickness resulting in lower cost per unit.

The team also standardized the design files, process guidelines, and structural elements to lower manufacturing costs. Mass printing sometimes comes with color correction problems. So Zenpack worked with T3 to make sure they had the colors exactly right. For example, they printed 9 different shades of red to compare against their red hairdryer to make sure that the packaging matches the product.

They were also having trouble getting their logo to print correctly. Zenpack used a specific jig to ensure that their gold foil logo appears properly on each package for a look that’s professional, not sloppy. In order to keep up with T3 Micro’s production pace, Zenpack also introduced logistic and shipping options to make sure that their new packaging supply chain never creates a delay.

Zenpack’s design team standardized the design files, and engineered a new structure to simplify the assembly process and cut down on labor costs.
Zenpack’s team worked with T3 to properly calibrate each color so that the packaging matched the products, and all of the brand colors appear correct every time.
Since working with Zenpack, T3 Micro’s brand recognition has increased, internal efficiencies have improved, and new growth is now possible. In fact, having unified packaging has opened new opportunities for distribution with retailers (like Costco) that demand uniform packaging.
T3 Micro has greatly reduced their packaging costs with their streamlined packaging production and logistics. Customer experience has been vastly improved – all T3 Micro products now have the same elevated unboxing experience.
With its established systems and networks, Zenpack is still able to stay nimble and address new issues immediately as they pop up, and help T3 Micro bring new products to market faster than they ever could have before.
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