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Our ESG Certification from Positive Luxury

Real Change You Can Trust

Zenpack has achieved the prestigious Butterfly Mark certification from Positive Luxury, meeting the stringent criteria for governance, social framework, environmental framework, philanthropy, and innovation. At Zenpack, we’re passionate about creating a greener future, and every step we take reflects that commitment. Alongside securing the Forest Stewardship Council (FSC) certification, our journey showcases our dedication to responsible sourcing and environmental stewardship.

For us, sustainability isn’t just a buzzword—it’s a core value that guides everything we do. From our packaging solutions to our business practices, we’re committed to transparency, integrity, and innovation. We believe in making a positive impact on the world while delivering exceptional packaging and services to our clients.

With the Butterfly Mark certification, we’re excited to join Positive Luxury’s Real Changemakers community of brands dedicated to driving positive change in the luxury industry and beyond. Together, we’ll continue to build a brighter, more sustainable future for generations to come.

What the Butterfly Mark from Positive Luxury Means

The Butterfly Mark represents a profound commitment to sustainability and ethical practices. Unlike static certifications, the Butterfly Mark necessitates continual refinement. Every two years, we undergo the same thorough assessment all over again, ensuring that we’re constantly leveling up to not only match but exceed these standards.

In order to meet the minimum standards, a business has to achieve at least 50% in Positive Luxury’s core area of assessment: Environment, Social and Governance, and Innovation.

Achieving the Butterfly Mark allows us to make a broader impact. By being transparent about our sustainability efforts, we’re not just influencing our own practices, we’re inspiring our clients, our competitors, and people around us to create a butterfly effect of positive change. When you see the Butterfly Mark on our packaging, it’s a symbol of trust and integrity. It represents our commitment to making a difference, one package at a time.

The Benefits of Using ESG Certified Products

ESG-certified packaging with the Butterfly Mark embodies a transformative approach to business that extends beyond conventional practices. This represents more than just a label; it signifies a commitment to sustainability, transparency, and ethical conduct.

Below, we’ll explore the multifaceted impact of packaging with ESG certification, uncovering its ability to drive positive change, foster transparency, and propel businesses toward progressive, forward-thinking strategies.


To qualify for the Butterfly Mark, companies must uphold transparency, disclose data openly, and align actions with stated values, as per Positive Luxury’s guidelines. This ensures consumers have accurate information to make informed decisions and allows them to verify if the values are in line with their beliefs. The transparent nature of the Butterfly Mark encourages sustainable and ethical practices, aligning with ESG’s mission to empower consumers to make responsible choices.


Sustainability is at the core of ESG principles, emphasizing efforts to mitigate environmental impact, promote social equity, and ensure economic viability. ESG initiatives work hand in hand with the scientific community and local legislation to drive tangible change.

By collaborating with stakeholders and building the assessment guidelines on the foundation of international regulations including the UN’s Sustainable Development Goals and the UN Global Compact, the Butterfly Mark packaging fosters a more resilient and equitable society, paving the way for a sustainable future.


Zenpack fully embraces the progressive aspect of ESG principles, recognizing its pivotal role in our commitment to sustainability and product excellence. Through our certification journey, we continually engage with the dynamic standards driven by the Butterfly Mark.

This iterative process of Positive Luxury certification mandates our reapplication and reassessment every two years, ensuring that our packaging solutions evolve in line with the latest sustainability advancements. By actively participating in this refinement process, Zenpack not only enhances its environmental stewardship but also elevates the quality and innovation of our products.

Packaging Dedicated to Nature and Its Creatures

While the Butterfly Mark’s recognition is recent, at Zenpack, our commitment to environmental, social, and governance principles has been ingrained in our company culture from the start. We’ve prioritized sustainable packaging throughout our development chain, from material selection to eco-friendly delivery methods.

For instance, we’ve aided Cambio Roasters with stackable molded pulp containers and helped Brooklyn Robot Foundry craft interactive cardboard boxes for their STEAM lessons. Our collaboration with Tend yielded toiletry bags from ocean bound plastic polyester. These partnerships showcase our dedication to practical and sustainable packaging solutions.

The Butterfly Mark signifies our ongoing dedication to a positive impact on the planet and society, as we proudly lead towards a sustainable future.

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