Zenpack collaborated with the world-famous Orchid creation team to produce Google’s “Be Internet Awesome” kits now being shipped to schools all across the United States. The Orchid creation team in New York enlisted Zenpack to help them produce 800 units of a “Be Internet Awesome Kit” on an extremely tight timeline. Limited to only a few graphic and 3D renderings from Orchid, it was up to Zenpack and their packaging engineer consultants to create a complete set with beautifully finished and soundly engineered packaging. The Zenpack team devoted its resources and production line to support this project and achieved the task of taking the client’s vision from 2D to 3D, plus mass production within one month. The sturdy package is strong enough to contain hefty kit elements including over 20 books per box. Additionally, Zenpack did color calibration for all the printed goods to meet the quality standards of Orchid and Google. Be Internet Awesome (BIA) is a nationwide program sponsored by Google in cooperation with the Parent-Teacher Association that teaches kids the fundamentals of digital citizenship and safety. Orchid requested that Zenpack create a fully customized box and inserts to hold all the published manual books, flyers, tablets, and the branded trophy. The designers only had a few graphic renderings from the agency to work with, and the kits had to be production ready in a month. Zenpack’s design team successfully created the dielines, structural engineering, and materials within a very limited timeframe. Maintaining constant communication with Orchid, the teams collaborated on the final design and brought the client’s idea to reality on schedule. Then Zenpack’s production line helped the client meet their deadline and managed the production schedule from material research to printing calibration and quality control. They ensured adequate structural integrity to secure all the accessories inside to avoid damage during shipping. At its core, Zenpack’s design was a large rigid box with three layers. The first layer contained a tablet, stylus pen, and USB drive. All 20 manual books and posters were precisely organized in the second layer, and then a cover of EVA foam laminated with printed paper secured a Google Android trophy in the bottom layer. The end result was a premium brand packaging design that helped the client achieve their goals. Zenpack met the ambitious goal of helping the client transition from design idea to mass production within a month. The communication during the project was efficient and smooth, and the agency was able to meet the client’s standards while arranging the production schedule with necessary suppliers. When clients need a packaging partner to bring unique influencer box designs to life, they turn to Zenpack.
Be Internet Awesome Kit
Teaming up with Google to teach kids how to surf the net like a pro
The Problem
The Outcome
Challenges
Solution
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